Agents Weigh In: Whats New This AEP Season [Video]

As the Annual Enrollment Period (AEP) for 2025 plans unfolds, agents across the country are in the thick of it—fielding calls, answering questions, and finding solutions for their clients.

This season, we wanted to go straight to the source and hear what agents are experiencing firsthand. What challenges are they facing? What trends are emerging in client questions and concerns?

From unexpected plan changes to creative problem-solving, here’s what they had to say about navigating this busy AEP season.

Formulary and Premium Changes Across Popular PDPs

This year, many agents report receiving an influx of calls related to changes in popular prescription drug plans (PDPs).

“I’m getting a lot more calls—mainly from people who have SilverScript PDP,” shared Russell M. “The premiums went from $7 to $44, and some clients with Mutual of Omaha received letters saying they need to find a new plan.”

For agents like this, the sudden plan shifts have meant extra time spent …