SANTA MONICA, Calif. – The popularity of OpenAI’s ChatGPT app helped to demonstrate to millions of people the power of artificial intelligence, and specifically generative AI that’s capable of creating content based on instructions written in everyday language. But AI applications in the advertising business have been around for years, and the technology will continue to shape how work is done.
“Artificial intelligence is going to be a part of everything that happens in the advertising industry,” Graham Wilkinson, chief innovation officer and global head of artificial intelligence at Interpublic Group’s Kinesso, said in this interview at the Beet Retreat Santa Monica with Beet.TV contributor Rob Williams.
“Now, that doesn’t mean it’s going to take over, it just means that it is going to help to augment processes. It’s going to create scale that we’ve never been able to generate before,” he said. “And it may well allow us to do some other …