Agentic AI may soon make decisions on human’s behalf. Piper Dolan at Team Lewis explains how this change might affect the marketing industry.
It’s year three of ‘The Year of AI’ and of this, I am certain: death and taxes now officially have a new counterpart. What began as predictive AI, looking at past patterns and forecasting what might happen next was soon followed by generative AI – creative intelligence that uses machine learning models to produce content. Everything from images and poems to videos and songs – and, yes, even viral cat memes.
Entertainment aside, top brands are tapping into these tools to sharpen their marketing capabilities. Brands – the parent company of KFC, Taco Bell, and Pizza Hut – reported that AI-driven marketing pilots are boosting sales and improving customer retention.
Machines learning
Agentic AI, wave three of AI, has officially washed ashore. Agentic doesn’t just predict or create, it …