After Toxic Workplace Row, Zepto Is Accused Of Fooling Users With Dark Patterns; Know What It Is [Video]

Aadit Palicha and Kaivalya Vohra-led Zepto have been slammed left, right, and center over the course of a few months for riddling their Quick Commerce app with insurmountable dark patterns.

Recent reports claim that the delivery app is configured to inflate prices according to mobile brands. Products get pricier on iPhones, while they stay relatively less expensive on Android devices.

Valued at $5 billion, the co-founders of the app are the youngest self-made billionaires in India. They are now endeavoring to expand Zepto’s services with new categories, including e-pharmacy. Started in 2021, Zepto has quickly positioned itself against rivals Instamart by Swiggy and Blinkit by Zomato. Per reports, the company is burning crores in cash to set up new dark stores, and if sources are to be believed, the company is spending close to Rs 120 crore in monthly digital marketing.

Meanwhile, the company is being scrutinized for its dark …