How do you regain the trust of customers after a glitch in your system brought the world to a halt? The Drum asks whether the cybersecurity firm responsible for this summer’s IT outage has rebuilt its brand.
One Friday in July, the world woke up to an IT outage that grounded air travel, shut down the stock exchange, disrupted emergency services and cut TV broadcasts. The cybersecurity firm CrowdStrike was responsible for the outage, which, unfortunately for Microsoft, only hit Windows software. What ensued was a PR crisis of a different magnitude.
Five months on from the unfortunate IT glitch, CrowdStrike is still in the process of rebuilding its reputation with customers. Its stock price still hasn’t returned to its pre-outage price, which plunged by 13% but has been steadily rising in the months that followed. Its third-quarter earnings were healthy, though, with revenues surpassing $1bn for the first time in its history while subscription revenue grew 31% year-over-year.
CrowdStrike chief exec and founder George Kurtz …