Adopt a Curation Mindset to Get More From Your Top Content [Video]

Admit it: When the stress and exhaustion of finding something uniquely delightful for every person on your holiday shopping list have brought you to the brink of madness, you’ve at least considered the idea of regifting.

After all, that expensive orange scarf that sadly clashes with your skin tone, the never-opened kitchen mixer you got for your bridal shower, or that trendy toy your child never got around to playing with are all lovely gifts. And who knows? They even may be meaningful treasures to someone who needs them.

Like the weary holiday shopper, content creators are always pressed for time, eager to please, and challenged to deliver something of value to everyone on the subscriber list. But who’s to say your best content gifts can’t be existing assets resurrected, repurposed, repackaged, and resurfaced?

If you are familiar with content curation, you know it typically involves third-party content – taking great insights you discovered and putting your brand’s spin …