Adobe marketer Simon Morris on why tech wont replace human imagination and creativity [Video]

The VP of international marketing is responsible for championing the next generation of creative tools. But, as he reassuringly tells Tim Healey, the best-emerging technology will enhance human creativity – not eliminate it.

You studied international relations at the London School of Economics. You spent 14 years in various roles at ClickSoftware, before moving to and spending 13 years at Adobe, going through various roles to your current position, VP of international marketing. Could you walk us through your career path to date?

At school, I had two aspirations. The first was to be a professional footballer – I was a decent player but by age 16 I recognized that this was not going to happen! The second was to work for the Foreign Office. I studied International Relations at LSE and was selected to represent the UK at the World Model United Nations.

Everything was in place for a …

Tags Cross Cultural Marketing, Export Marketing, Global Branding, International, Strategies