Adobe Launches Brand New GenAI Tools to Boost Content Personalisation and Performance [Video]

Last updated September 17, 2024
In AI News

The flagship AI Assistant Content Accelerator helps marketers to create tailored marketing materials offering multiple content variations.

Adobe today unveiled new innovations in Adobe Experience Cloud, including Adobe Content Analytics and real-time experimentation tools, enabling brands to personalise, test, and measure AI-generated content across channels, while providing actionable insights to optimise marketing performance and enhance customer engagement.

Amit Ahuja, senior vice president, digital experience business at Adobe, said that marketers are being challenged to ensure that AI-generated content resonate with customers, and Adobe’s latest innovations will help brands meet the moment through real-time exerpimentation and actionable insights.

“Personalising customer experiences in today’s environment can require thousands of variations for different marketing channels and regions, a problem that has been alleviated with the support of generative AI,” said Ahuja.