Adland on alert as LinkedIn & Pinterest come under legal fire for ad tracking practices [Video]

Both platforms have been accused of significant GDPR violations this week over their advertising practices. But experts say that steep fines may not be enough to deter bad behavior – and that more intensive remedies are needed.

This week, both Pinterest and LinkedIn have found themselves under the regulatory microscope over their data tracking practices.

Microsoft-owned LinkedIn on Thursday was slapped with a fine of €310m – about $336m – by the Irish Data Protection Commission (IDPC), Europe’s most active big tech regulatory enforcer, for privacy violations related to its tracking ads business.

The Commission identified a handful of breaches of the EU’s sweeping consumer privacy framework, the General Data Protection Regulation (GDPR) – including violations around the fairness and transparency of its data processing practices. The platform failed to adequately inform users about its practices, and the regulator determined that some of the company’s justifications for processing user data …

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