Partnership Expansion Marks Fourth Consecutive Year of Collaboration, Delivering Enhanced Digital Shopping Solutions to NFRA Members
, /PRNewswire/ — AdAdapted, a consumer packaged goods (CPG) technology leader specializing in converting pre-shop intent into consumer awareness and action, today announced the extension of its strategic partnership with the National Frozen and Refrigerated Foods Association (NFRA) for the fourth consecutive year. This collaboration reinforces NFRA’s commitment to providing cutting-edge digital solutions that drive measurable sales results for its member companies. Since 2022, AdAdapted has been the media partner of choice for NFRA’s co-op promotional programs, powering two annual initiatives: March Frozen Food Month and June Dairy Month. These programs leverage AdAdapted’s add-to-list and click-to-cart technologies to drive both in-store and online sales conversion.
NFRA member organizations participating in these programs include Green Giant, Kellanova, Rosina, Harris Teeter, Tropicana, Pictsweet Farms, Mrs. T’s Pierogies, Chobani, Sargento Foods, Tillamook, Tyson Foods, among others. In 2024, participating brands achieved remarkable results:
- 52% conversion rate …