Ad Rewind: 2024s memorable marketing moments [Video]

From an Olympics-themed commercial celebrating youth sports to lottery-inspired dancing in the streets, the output from Richmond’s advertising industry in 2024 was as colorful as four Alanis Morissettes singing “Ironic” in a car – and (ironically?) included just that.

But it wasn’t just celebrities that made for memorable moments from local agencies over the past 12 months. A pizza chain’s first spot from The Martin Agency turned heads, and Familiar Creatures kept up its Duke’s Mayo mojo, among other notable clips.

These are our picks for 2024’s standout locally produced ads and campaigns, in no particular order, pulled from The Pitch and other BizSense coverage:

The Martin Agency – Better Get You Some

Martin’s first spot for Papa Johns since the pizza chain hired it late last year featured a mishmash of surreal visuals and music by rapper Big Boi. “We wanted to celebrate those epic pizza-crave moments that jolt people into …