The work was created by ad agency Mother and stars German actor and influencer Sofie Eifertinger.
Zalando has unveiled its Christmas spot that captures the familiar moment of wardrobe indecision – the ‘towel stare’ – an existential pause, sitting wrapped in a towel and overwhelmed by choices.
Running until January, the spot addresses the universal dilemma of finding an outfit, which takes on new significance during the holiday season as people prepare for events and celebrations.
“Nothing screams ‘What do I wear?’ quite like the existential dread that strikes while sitting on your bed, wrapped in a towel, staring blankly at the wall. During the holiday season, this decision paralysis only intensifies,” said Martin Rose, executive creative director at Mother.
“Juggling multiple events in quick succession turns the simple act of choosing an outfit into a full-blown catastrophe. In this film, we follow the journey of how one innocent ‘towel …