The relatable spot for the mobile payment app Vipps comes from Norwegian ad agency Try.
Vipps is stepping up as the first alternative to Apple Pay for iPhone users in Norway, offering a new way to pay via an app. To celebrate this milestone, the brand has unveiled a playful ad campaign that humorously taps into the relatable anxiety of misplacing a physical wallet.
The ad features a man at a train station who suddenly panics upon realizing his wallet is missing. As he frantically retraces his steps to where he thinks he left it, an unexpected twist adds a surprising turn to the story.
“This is a big moment for us – taking on one of the biggest names in tech whilst staying true to what we do best: making things really, really simple,” says Lars Istre, marketing director at Vipps. “This campaign aims to remind Norwegians just how …
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