Name: Ad of the Day: M&S brings autumn looks and TikTok energy to new campaign #Strategy #Strategies #GlobalMarketing #MarketingStrategies [Video]
Uploaded: 2024-10-04T22:33:46+00:00
Description: The retailer has been trying to increase awareness among a broader, younger and more fashion-led consumer while continuing to appeal to its core customer base.

Ad of the Day: M&S brings autumn looks and TikTok energy to new campaign [Video]

The retailer has been trying to increase awareness among a broader, younger and more fashion-led consumer while continuing to appeal to its core customer base.

In the next phase of its ‘Big Autumn Energy’ campaign, M&S is showcasing its menswear range amid autumnal scenes.

With a nod to the social media trend that the colder months are for hunkering down and keeping cozy, the ad also leverages the popular TikTok song Turn Down for What by DJ Snake and Lil Jon.

It’s all part of M&S’s strategy to appeal to a more modern, fashion-conscious audience without alienating its loyal, core customers.

Directed by Lope Serrano, AKA Canada, the spot features Spanish model and actor Jon Kortajarena, who showcases the clothes in ordinary, everyday scenarios.

Credits

Brand

Marketing director for clothing and home: Anna Braithwaite

Creative

Creative agency: Mother Design and Mother

Media

Media agency: Mindshare

Production

Production company: Canada

Director: Lope Serrano AKA Canada

Director of photography: Christopher Ripley

First …