Ad industry unite to raise the age of criminal responsibility in NSW [Video]

UnLtd, in partnership with Carat and Tag, have launched a new campaign with Raise the Age NSW to call on the NSW government to raise the age of criminal responsibility.

The campaign aims to educate the public that the age of criminal responsibility in NSW is 10 and that is too young.

Emily Mayo, campaign manager for Raise the Age NSW said: “It’s wonderful to have the media and advertising industry supporting this important campaign. Many people don’t know that children as young as ten are being arrested and locked up every day. This harms kids – and doesn’t prevent crime. We can do better for children and our community. We hope this campaign starts a conversation about how we can make NSW communities safer by investing in services that work and raising the age of criminal responsibility.”

The campaign, created by Tag, asks the government to give …