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ACLU launches voter participation project [Video]

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Executive Engagement

ACLU launches voter participation initiative called Project M.O.V.E. to raise voter participation.

HUNTSVILLE, Ala. — Alabama currently has one of the lowest voter turnout percentages in the country, and one nonprofit aims to do something about it. The ACLU has launched a new voting campaign. It’s called ‘Project M.O.V.E. ‘THE M.O.V.E. is short for making our voices echo.

ACLU of Alabama Executive Director Jataune Gilchrist said this new voting campaign strategy aims to increase voter turnout across the state, and it’s a three pronged approach. “It is a community engagement, multi year voter engagement initiative. The first is community survey. We need to understand what the needs are for community.” The second approach is engagement. “We also have to determine and be where folks are, so we have to get proximate to folks.” The third piece is information. “Because when folks are equipped with information, that is how we utilize the power. And …

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