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Accenture Nvidia deal: A first peek into the new world of genAI-centric strategies [Video]

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Global Marketing Strategies

Wednesday’s Accenture announcement only makes sense in the context of how enterprise IT can function in a universe that is being wholly rewritten by genAI business rules.

Credit: Momius13/Shutterstock

When Accenture on Wednesday rolled out a new partnership with Nvidia, including the creation of a 30,000-person Nvidia business unit, it could be seen as just another partnership expansion. And a couple of years ago, that would have been fair. But with today’s IT world being completely rewritten by generative artificial intelligence (genAI), the deal illustrates a new IT reality.

The essence of the deal: the creation of a new business unit, called the Nvidia Business Group, which will use an Accenture AI Refinery platform with agentic AI that leverages the full Nvidia AI stack. It will work with what Accenture describes as a “network of Accenture AI refinery engineering hubs serving 57,000 Accenture AI practitioners to open in Europe, Asia and North America, supporting large-scale operations, agentic architecture and foundation model development …

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