In August 2024, the National Anti-Scam Centre (NASC), through the ACCC, launched its Scams Awareness Week theme for 2024, titled “Share a Story, Stop a Scam.” With scams impacting Australians more than ever, there is a distinct need to encourage those who have been affected by scams to open up and share their experiences. Not only does this help others understand how easily these incidents can occur, but it also provides authorities with a better understanding of how these scams operate, potentially helping to reduce their effectiveness.
The Faith Agency won the tender to produce the hero videos associated with the launch of the campaign, identifying individuals who were comfortable sharing their stories on camera to better convey the theme of this year’s Scams Awareness Week. We partnered with long-standing production partners, Burninghouse, to bring these videos to life.
Working on an expedited timeline with a tight budget, we identified …