Absolut Vodka Trains AI to be Inclusive, But Why Not Capture Real Photos of Actual People? [Video]

It is well known that bias is an issue with AI image generators. One way or another, AI seems incapable of striking the right balance. There are many reasons for this issue, most of which relate to how AI is trained. Absolut — yes, the vodka brand — wants to fix this problem, and its ideas for how are bizarre.

Absolut teamed up with Copy Lab for its new “Absolut Intelligence” marketing campaign. The images for this campaign were created using an AI that Absolut and others trained using a diverse set of about 10,000 photographs that highlight people of many different cultures and racial identities.

The liquor brand has uploaded nearly 20 images it created using this custom-trained AI image generation model to Unsplash, promising that its Absolut Intelligence images, “challenge the stereotypical portrayal of fashion and lifestyle models in AI.” Absolut adds, “We believe in a true human portrait …