Did you hear that there might be a port strike next week at U.S. East Coast ports?
I’m kidding, of course. Not about the potential strike, but about not hearing about it.
My inbox was flooded this week with newsletters and marketing emails telling me about it — “Click here to learn what actions you should take now to minimize the impact.”
The truth is that this threat of a strike has been looming like a dark cloud over the industry for many months. The time to take action (such as bringing in product earlier or shifting to West Coast ports) was back in June or earlier; there is very little you can do about it now, other than say a prayer the two sides reach an agreement by the end of Monday, or that President Biden gets involved, neither of which seem likely today.
I’m not trying to trivialize …