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About 20% of Americans regularly get their news from influencers on social media, report says [Video]

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Influencer Marketing
Supporters of Vice President Kamala Harris hold up their phones as she delivers a concession speech for the 2024 presidential election, Wednesday, Nov. 6, 2024, on the campus of Howard University in Washington. (AP Photo/Stephanie Scarbrough) (Stephanie Scarbrough, Copyright 2024 The Associated Press. All rights reserved.)

About one in five Americans – and a virtually identical share of Republicans and Democrats – regularly get their news from digital influencers who are more likely to be found on the social media platform X, according to a report released Monday by the Pew Research Center.

The findings, drawn from a survey of more than 10,000 U.S. adults and an analysis of social media posts posted this summer by influencers, provide an indication of how Americans consumed the news during the height of the U.S. presidential campaign that President-elect Donald Trump ultimately won.

The study examined accounts run by people who post and …

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