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ABC launches new beer to help Helene recovery efforts [Video]

100% of net profits from Higher Calling IPA will go to the NC Craft Brewers Foundation for disaster relief, the Harrisburg-based brewer said.

HARRISBURG, Pa. — A local brewery is launching a new beer to raise money for North Carolina’s recovery efforts following the devastation of Hurricane Helene.

Appalachian Brewing Company‘s launch of Higher Calling Hazy IPA stems from a call to action from DSSOLVR Brewing in Asheville, NC.

“DSSOLVR, turning from a brewery to a relief hub, initiated a project where they share a base recipe, label design, and access to discounted brewing supplies,” ABC said in a press release. “Breweries nationwide, including ABC, are brewing their versions of Higher Calling, with 100% of net profits going to the NC Craft Brewers Foundation for disaster relief.”

ABC’s rendition of Higher Calling will feature an intense hopping with Citra, El Dorado, and Mosaic, followed by a dry-hopping with Azacca hops, emphasizing flavors …

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