Abarth 600e Design Story – One News Page VIDEO

Driven by history and passion, the new Abarth 600e is the purest expression of Abarth’s new design language, a visual translation of performance.

Not by chance, some of the design choices made on this vehicle reflect past intuitions that gave birth to some of the brand’s most successful cars, paying homage to this legacy while setting its sights firmly on the future.

Abarth’s legacy is prominent in the exterior design of the new Abarth 600e, thanks to a blend of modern design weaved into early choices.

Two worlds are here combined, representing both the origins of the Scorpion Brand and the gaming world with the reinterpretation of the striped theme and scorpion that already made its debut on the Abarth 500e, as a brand identifier, and contributed to expressing its electric switch toward the electric era.

Indeed, the electrified Scorpion still is the undisputed protagonist of the brand’s vehicles together …