MELBOURNE, AUSTRALIA — Capturing the quirks of an Australian Christmas and its day-after chaos, AAMI has launched a humorous new campaign tinged with a human truth, via Ogilvy.
Called “When the Festivities are Over,” it is AAMI’s first-ever Christmas campaign and portrays what happens when that Boxing Day food coma feeling clashes with unexpected events. “The exact time when, if something should go wrong, you’d just want your insurance company to sort it out,” explains Ogilvy Melbourne ECD Hilary Badger.
“It’s of course important for Australia’s leading national insurer to be present at Christmas, which is such a big time of year for our country’s leading brands. But being AAMI, we need a unique point of view during what can be a very crowded season for brands. So, we’ve opted to stand out with a much less saccharine spin on Christmas. It’s an unexpected …