A quibble over kibble is proving to be a supreme problem at the highest court [Video]

WASHINGTON (Gray DC) – Back in 2019, a pair of dog owners in Missouri bought prescription pet food from the company Royal Canin and Purina, that didn’t pass the smell test.

A lawyer in the case, Trip Coyne, says the company deceptively marketed the product as “prescription” so they could charge a premium.

“In the heart of our claim is that people were misled by a prescription requirement that was invented by the large food companies,” said Coyne.

Coyne explains why the deception causes consumers to roll over.

“Once you put it behind the pharmacy counter, people are just programed to pay whatever it costs because it’s a drug or medicine for their loved one. It’s no longer a normal consumer decision,” said Coyne.

Here’s where the scent of this story gets thrown off.

“The underlying basis for the claim, the claim about the dog food is not going to …