A look at Bibigos Share Your Gyoza the tasty campaign Europe devoured [Video]

Winning Gold in the Social Media: Micro Influencer Campaign category at The Drum Awards, Bibigo’s ‘Share Your Gyoza’ campaign captivated Europe with authentic influencer content, driving impressive engagement and sales. Here is the award-winning case study.

In March 2024, Art of the Possible was tasked with elevating the sales of CJ CheilJedang’s hero product — Bibigo gyoza — across Europe.

The ‘Share Your Gyoza,’ campaign, created in partnership with Art of the Possible, aimed to leverage micro-influencers to integrate Bibigo gyoza into European culture through localized, authentic content. Running from April to July 2024, the campaign sought to establish Bibigo gyoza as a versatile, delicious addition to everyday meals, fostering both brand awareness and consumer connection.

Objectives

The primary goals for this campaign were:

Increase brand visibility: Enhance Bibigo’s digital footprint and familiarity across European markets through micro-influencers.
Drive engagement and sales: Turn influencer content into increased sales and traffic.
Cultural integration: Position Bibigo as an easy, flavorful …

Tags Content Marketing, Social Media, Social Media Influencers