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A Glimpse into the Brilliant Strategy Behind Huawei’s Leading Foldable Smartphone Innovation | PR Newswire [Video]

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Global Marketing Strategies

, /PRNewswire/ — Even the experts can agree – there’s no tech brand quite as resilient as Huawei. Pushing through with innovation after innovation, Huawei has managed to make remarkable leaps in market domination, especially in the wearables and smartphones sector.

Its latest trailblazing efforts in the foldable smartphone sector have been most notable, which has landed the brand amongst the top 3 brands in the global foldable market.  According to a report by Counterpoint Research, in the first quarter of 2024, Huawei’s global foldable smartphone market shipments increased by 257% year-on-year, and its market share reached 35%, dethroning Samsung as a frontrunner in foldable phone production.

A 5-Year Innovation Journey Powered by Foresight

It might have helped that Huawei was the first to predict foldable screens becoming an inevitable mainstream trend in future smartphone development – as early as nine years ago, Huawei BG CTO Li Xiaolong (Bruce Lee) also first mentioned a three-fold smartphone concept, …

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