A Fashion Success Story: Paul Ropp and Biasa Group [Video]

🎙️ Welcome to the 6th episode of the @BaliBusinessClub Podcast!

In this episode, Gawain Blizzard sits down with Sayang Ropp, the CEO of Paul Ropp and former head of BIASA Group. Sayang shares her unique journey growing up with Bali fashion icon parents, offering unique insights and experiences that shaped her path into the fashion industry. Sayang shares her role in steering some of Bali’s most well-known fashion brands, highlighting the blend of art, tradition and culture that defines her approach to the business of fashion.

From brand building, to merchandising, to sustainability and the future of Bali’s fashion environment, Sayang offers invaluable insights for aspiring fashion entrepreneurs and those intrigued by Bali’s evolving business landscape.

Don’t miss out on her advice for those looking to start their own fashion label, blending creative vision with practical business strategies!

Sayang Rop, former CEO of Biasa Group and current CEO of Paul Ropp
BIASA Group Website: https://biasagroup.com/
Instagram: https://www.instagram.com/biasaofficial/

Paul Ropp Website: https://www.paulropp.com/
Instagram: https://www.instagram.com/paulropp/

🎥 Check out the latest video on Notary Insights: https://youtu.be/nKp94xADWdM
🎧 Listen to our last podcast here:
https://youtu.be/E1FguH5Op68

Timestamps:
00:00:00 – Introductions
00:01:00 – Guest Introduction: Sayang Ropp, the BIASA Group and Paul Ropp
00:01:36 – Explanation of Sayang’s Background
00:03:01 – Discussion on the Paul Ropp Fashion Journey
00:04:07 – Travel from Goa to Bali and the Early Fashion Days in Bali
00:06:03 – Sayang’s Parents’ Early Fashion Collaboration and White Label Production with Big US Retailers.
00:08:12 – The BIASA Group Arrival in Bali and it’s Fashion Background
00:11:56 – Bali’s Transformation Over 20 Years: Personal Perspective
00:13:55 – Growth of Bali and the Fashion Industry
00:18:00 – Sayang’s Role at Paul Ropp: Marketing, Merchandising and E-commerce
00:19:26 – Transition to BIASA Group and Sayang’s early Roles & Responsibilities.
00:22:24 – Impact of COVID-19 on BIASA Group and Paul Ropp
00:26:53 – Challenges in Maintaining Artisanal Techniques and Skills
00:34:13 – The Role of Brand Identity in Fashion Businesses
00:40:01 – Challenges in the Fashion Industry in Bali
00:48:00 – The Role of CEO in a Bali-Based Fashion Company
00:51:05 – Collaboration Between Creative and Operational Roles
00:53:48 – Future of Bali’s Fashion Industry and the Impact of Tourism and Social Media
01:00:00 – Advice for Aspiring Fashion Entrepreneurs
01:01:14 – Final Thoughts and Wrap-Up

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