Influencing, whether people want to agree or not is a job. It’s a tedious 24/7 job that requires the person to be creative at all times. They’re also required to film, present, inform, edit and publish content for their audience consistently. But oftentimes, brands will low-ball their efforts and pay them with “exposure” which isn’t a currency.
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Dubai-based content creator and Egyptian mountaineer Manal Rostom took to Instagram to vent about brands asking influencers for free coverage
Manal is finding that more brands want to work with influencers in return for “exposure” which she says “doesn’t pay the bills.” Very true!
She explained that brands and agencies will reach out to collab with an influencer but say they don’t have a budget:
Ps 1 : dear PR agencies getting all the work from brands and are on retainers to pay yourself and staff : stop being greedy and selfish . …