As more enterprises leave the cloud or express real concern with rising prices, vendors must adapt to retain enterprise customers.
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Public cloud providers are expensive, and I’m not alone in that opinion. Civo, a company specializing in public cloud services, recently published a report on the state of the cloud market. Civo surveyed more than 500 professionals in the cloud industry to analyze current trends. Their report focuses specifically on Microsoft Azure, Google Cloud Platform, and Amazon Web Services, the three largest cloud providers. According to their analysis, this year’s cloud computing market now faces “significant challenges.” Prices are becoming more of a burden for enterprises than a cost-saving opportunity.
Cloud was never cheap
One of the main points of my last bookwas that cloud computing never was and never would be cheap despite being marketed as a less expensive alternative to traditional on-premises deployments. It took most of us a calculator and a few minutes to realize that. …