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‘A big family’: Glitter-adorned Taylor Swift fans welcome Canadian leg to Eras Tour [Video]

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Event Marketing and Sponsorships

Taylor Swift fans pose for a photo outside of Rogers Centre ahead of the opening night of Swift’s Eras tour in Toronto, Wednesday, Nov. 13, 2024. THE CANADIAN PRESS/Chris Young

Groups of giddy Taylor Swift fans gathered outside the Rogers Centre on Thursday afternoon, many decked out in velvet, glitter and specially decorated outfits as they awaited the first Canadian date of the superstar’s Eras Tour.

Songs by the chart-topper blared over speakers as devotees wandered the grounds hours before the sold-out show, a global juggernaut that inspired myriad side events and tourism promotions in Toronto to capitalize on the singer’s fervent following.

Adorned in sparkles and wearing denim overalls hand-embroidered with the names of Swift’s albums, Meagan Morin said she spent $600 on a last-minute ticket she scored from Ticketmaster just nine days ago.

The 27-year-old from Ottawa said she booked an Airbnb in July before even knowing if …

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