Competitor analysis is one of the most critical steps to creating an effective digital marketing strategy. It provides insight into what’s working in your industry, what gaps exist, and how you can differentiate your business from others. By analysing the digital marketing efforts of your competitors, you can identify opportunities to improve your strategy, engage your target audience more effectively, and ultimately, increase your market share.
In this guide, we’ll explore how businesses can audit their own social media presence, analyse competitors’ digital marketing assets, and use these insights to enhance their overall strategy. Whether you’re a small business or a growing brand, this process will help you build a more robust digital presence.
Competitor analysis involves the systematic research and evaluation of your competitors’ strategies, strengths, and weaknesses. This process encompasses various aspects, including their social media presence, website performance, and content strategy. By gaining insights into these elements, you can …