C4 ENERGY NAMED AS THE OFFICIAL ENERGY DRINK OF THE NEW YORK KNICKS | PR Newswire [Video]

, /PRNewswire/ — Madison Square Garden Sports Corp. (NYSE: MSGS) announced today a new multi-year partnership with Nutrabolt^®, naming C4 Energy^®, one of the fastest growing energy drink brands in the country, the Official Energy Drink of the New York Knicks.  

As a part of this newly formed partnership, C4 Energy will be prominently featured in digital signage throughout The World’s Most Famous Arena, including on courtside LED display during each non-nationally televised regular season home game. Additionally, C4 Energy will receive virtual advertisement placement during regular season games televised on MSG Networks, ensuring the brand reaches fans watching from home. C4 Energy will have select inclusion on the Knicks website, further enhancing its engagement with the fanbase. 

“We’re excited to welcome C4 Energy as The Official Energy Drink of the New York Knicks,” said Jamaal Lesane, Chief Operation Officer, MSG Sports. “Their status as one of the fastest-growing energy drinks …