AMHF 0073 – Aviation PR -Are Press Releases Still Worth It? [Video]

[smart_track_player url=”http://traffic.libsyn.com/aviationmarketing/AMHF_0073_-_Press_Releases.mp3″ social_linkedin=”true” ]

John and I talk about Press Releases for Aviation.

In the prehistoric days before the internet, press releases were the meat and potatoes of aviation PR.

• But did you know the history of where press release came from?
• And how the black-hat SEO charlatans ruined it for the rest of it?
• And why most editors hated them after about 2000?
• And why you should do them anyway (but do them better than everyone else?)

Find out in this episode!  And also

• Shoutout to the Airplane Geeks, for producing my very favorite podcast on the planet, and for being a shining example of where a checklists and digital craftsmanship can take you.
• Shoutout to Yvan Boniface, a master of great Press Release ideas.
• And Insider Pat Lemieux gets unexpected press for a great idea MONTHS after the fact.

Note – you may also enjoy our Webinar – Working with the Press.

…