Trump Media Expands Into Fintech, Launching Truth.Fi Brand [Video]

By Quartz Intelligence Newsroom

This story incorporates reporting from  Business Insider, Yahoo Finance, Finbold | Finance in Bold and Bloomberg L.P..

Trump Media & Technology Group (TMTG) has announced its entry into the financial technology sector with the launch of a new brand, Truth.Fi. The move marks a significant expansion for the company, which is already known for its social media platform, Truth Social. Partnering with Charles Schwab, TMTG aims to develop financial services and investment products through this newly established fintech arm. This partnership is set to provide strategic advice on investments and help formulate TMTG’s investment strategy moving forward.

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On Jan. 29, the board of TMTG gave the green light for the establishment of Truth.Fi. The announcement led to a notable uptick in TMTG’s share price, which rose from $30.04 on January 28 to $33.09 by the pre-market session on January 29. This …