AI’s Looming Disruption of the Information as a Service Industry – and How to Fight Back
AI’s Looming Disruption of the Information as a Service Industry – and How to Fight Back
12 Steps to Create Videos

Chevrolet Spark Returns As A Rebadged Chinese EV For South America [Video]

Categories
Strategic Partnerships and Alliances
  • Chevrolet unveiled the new Spark EUV during a special event in Brazil.
  • The electric SUV is essentially a rebadged Baojun Yep Plus from China.
  • It will likely share the same specs, offering an affordable price tag.

Chevrolet has found a clever (read: cost-effective) way to make the most of its SAIC-GM-Wuling joint venture by rebadging one of China’s most charming EVs, the Baojun Yep Plus. This fully electric urban SUV made an unexpected debut during a special event celebrating Chevrolet’s 100th anniversary in the Brazilian market.

The new model, set to be sold in Brazil as the Chevrolet Spark EUV, is essentially a Baojun Yep Plus with a Chevy badge stuck on the grille—no other major changes to speak of. Despite sharing a name and compact proportions, the Spark EUV has absolutely nothing in common with the Spark EV, Chevrolet’s short-lived electric hatchback sold in select states in the US from 2013 …

How Desire Paths can Transform your Branding and Public Relations
How Desire Paths can Transform your Branding and Public Relations
5 Steps to Creating Successful Ads