New School Vaccine Research Reveals Effective Messaging Approaches for Parents and Caregivers | PR Newswire [Video]

School nurses play key role in encouraging vaccinations required for attendance

, /PRNewswire-PRWeb/ — Alliance for a Healthier Generation today shared national market research on the communication preferences of parents and caregivers around vaccines required for school attendance. Since the onset of the COVID-19 pandemic, childhood vaccination rates have fallen significantly. The results of this research point to the important role schools, particularly school nurses, play in health communication, and the opportunities for public health organizations, practitioners, and school leaders to encourage uptake of routine vaccines, critical for preventing outbreaks of diseases like measles and whooping cough.

“We recommend that schools share communications from various messengers, particularly school nurses, to help families make informed decisions to vaccinate.” – Dr. Kyle MacDonald, Chief Science Officer, Alliance for a Healthier Generation

In fall 2024, Healthier Generation conducted an online survey of 767 parents and caregivers of school-age children. In addition to answering questions about vaccine mandates and …