Touchstone Research Launches Dial Tester for Real-Time Audience Feedback and Content Optimization [Video]

NEW HAVEN, Conn., Jan. 28, 2025 /PRNewswire/ — Touchstone Research, a leader in innovative market research solutions, is excited to announce the launch of Dial Tester, a groundbreaking content testing tool that provides real-time audience feedback. Designed to deliver moment-by-moment insights, Dial Tester enables marketers, media producers, and researchers to optimize their content for maximum audience engagement across all demographics, including kids, teens, and young adults.

What Is Dial Tester?Dial Tester is a state-of-the-art content testing solution that captures real-time audience reactions. Using an intuitive dial or slider interface, participants can continuously rate their engagement or emotional response while viewing or listening to content. This innovative tool empowers businesses to:

• Track Audience Engagement: Understand which moments captivate your viewers and where they lose interest.
• Identify Key Moments:…