What is Marketing Collateral? Definition, Types, Examples [Video]

With your audience identified and your message outlined, you can now focus on creating marketing assets that

uphold your brand values

. These marketing assets will help to contextualize any marketing collateral you choose to create and can be used across many ad formats.

To develop effective marketing assets and marketing collateral, experiment with visual elements like lighting effects, camera angles, color, and tone. You might also consider adding personalized touches, such as Black Friday or Cyber Monday themes or animation and video elements. These techniques can help to capture and retain the viewers’ attention.

With the studio module in the AI creative studio, you can generate and edit creative all in one place. To access the studio module from the homepage, click the Studio option from the top header or type out your prompt within the search bar.