Why AI Makes Content Planning Out Loud More Important Than Ever [Video]

Visibility.

Once upon a time, that word was the most common answer I heard when I asked marketing leaders what was wrong with their content operations. “We have limited visibility into what content is planned and produced and how effective it is,” they’d say.

One CMO of a Fortune 1000 company even admitted she learned about the company’s thought leadership by subscribing to the newsletter. “I have no idea what they’re planning,” she said.

Over the last two years, that word has faded.

Generative AI stormed into our vocabularies, commoditizing content creation. Speed and quantity are the new watchwords, and senior leaders seem to have resigned themselves to content wastage as the cost of doing business.

“Visibility? Meh. Why worry about it when we’re producing so quickly? What’s the worst that can happen? It won’t get used?”

Well, yes. And that’s precisely the problem. I talk about it and the solutions in this video. Keep reading for even more detail. 

…