Taneiras first brand film shines with Usha Uthup and Mrunal Thakur, celebrating craftsmanship and legacy [Video]

MUMBAI, INDIA – Taneira, a TATA product has unveiled its first-ever brand campaign, a strategic initiative designed to reinforce its core promises of Trust, Authenticity, Purity, Craftsmanship, Diverse Indian Weaves Under One Roof. The campaign features the legendary Usha Uthup, well-known for her deep love for sarees, alongside the graceful Mrunal Thakur. Together, they bring alive the brand’s dedication to preserving and promoting the textile heritage of the country while empowering consumers to make informed choices. The campaign highlights the timeless elegance of handwoven sarees and the stories they carry, reaffirming Taneira as the ultimate destination for those seeking sarees unequivocally rich in both tradition and trend.

The film unfolds within a vibrant Taneira store, where Mrunal Thakur is seen draping a stunning pure silk saree and seeking the ‘expert’ opinion of Usha Uthup. What follows is an interaction laced with playful exchanges that are a slice of everyday life and resonates with every …