How Mindee uses lemlist to double replies while saving 70% on the sales stack [Video]

Falling Behind: Why Mindee Needed a Change

Mindee, a 50-person B2B SaaS company, helps mid-sized businesses optimize document management with AI.

Their CRO, Michael, oversees revenue and the entire funnel across three teams: Marketing, Sales, and Customer Care.

The sales team consists of full-stack sales reps who handle both prospecting and closing.

A year and a half ago, Michael’s team relied on Salesloft for prospecting. But their outreach metrics, reply rates and meetings booked, were dropping.

Michael initially blamed market saturation and rising email volumes but suspected deeper issues.

Our numbers were declining. Gmail and Microsoft’s changes made it harder to land in inboxes. Prospects were receiving more irrelevant emails.

Michael identified two critical problems:

1. Deliverability: Ensuring emails reach prospects’ inboxes instead of spam
2. Outreach Performance: Sending personalized, high-quality emails that stood out from competitors

How can we automate outbound sales without losing meaningful personalization? Should we focus on quality or quantity?

To tackle these issues, Michael decided to explore …