Embark on Your SEO Treasure Hunt With Keyword Mapping [Video]

Who’s up for a treasure hunt? No, we’re not after gold doubloons, but something equally valuable: top rankings on search engine results pages (SERPs). Keyword mapping will show us where X marks the spot.

Your site’s content is the key to climbing SERPs and reaching your users where they are. An important element for effective content is assigning the right keywords. A keyword map helps you do just that.

And what fun would a treasure hunt be without friends? To help chart our course through keyword mapping, I sought insights from Nicole MacLean, head of marketing and sales at Compose.ly.

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