Ad Tech Innovations Address New Standards in Data Privacy and Measurement [Video]

Effective management of advertising inventory is vital for maximizing revenue in the media industry. At his current company, Dibjot Singh served as Manager II of Enterprise Data Science, and played a pivotal role in developing an innovative inventory yield management system. His leadership and data-driven strategies were instrumental in improving how his company allocated and sold its advertising inventory, leading to significant revenue gains and operational improvements.

Leadership in Developing the Inventory Yield Management System

When Singh took on the challenge of managing his company’s advertising inventory, the system was primarily reliant on inefficient manual processes that were unable to fully capitalize on the available ad slots. Singh recognized the opportunity to transform this system by leveraging data science to automate and optimize ad inventory management.

As Manager II of Enterprise Data Science, Singh led a cross-functional team of data scientists, engineers, and business analysts to develop a comprehensive inventory yield management system. His leadership was crucial in aligning the …