How to Reach your Market in a World Ruled by Generative AI
How to Reach your Market in a World Ruled by Generative AI
12 Steps to Create Videos

Now you can have Martha Stewart in your garden | [Video]

Categories
Global Marketing Strategies

(CNN) — For most of us, the chances of having Martha Stewart visit our garden is vanishingly small. Until now. After years of research, a highly fragrant pink and apricot hybrid tea rose named after the lifestyle doyenne has hit the market.

In May 2023 Stewart decided to install a rose garden at her Bedford, New York estate and invited Danielle Dall’Armi Hahn, the owner of Rose Story Farms and author of “The Color of Roses,” to advise her. While Hahn was in New York for the garden build, the two began to discuss an idea over dinner. “I said, ‘Martha, what do you think about having your own rose?’. And she said, ‘Amazing, I would love that’,” explained Hahn.

Creating a new rose is a massive undertaking— from inception to market usually takes years. So, while Stewart’s involvement in the project began a few years ago, the rose named after her has been around …

3 Steps to Building a Targeted Audience
3 Steps to Building a Targeted Audience
5 Steps to Creating Successful Ads