2024 Year-End U.S. Marketing Jobs Report: Entry- to Mid-Level Hiring Grows, Dual-Function Roles Rise, and Executive Salaries Decline | PR Newswire [Video]

SARATOGA SPRINGS, N.Y., Jan. 23, 2025 /PRNewswire/ – Taligence, a premier executive search firm specializing in marketing leadership hires, has partnered with Aspen Technology Labs, a global leader in labor market intelligence, to release the 2024 Year-End U.S. Marketing Jobs Report. Drawing from an extensive analysis of over 262,000 marketing job postings, this report uncovers critical shifts in hiring trends, including the growing demand for hybrid skill sets, evolving salary transparency practices, and emerging regional job market dynamics. With marketing roles becoming increasingly specialized and dual-function positions on the rise, this report offers essential insights for hiring managers, job seekers, and industry leaders navigating the evolving talent landscape. 

Our analysis currently focuses on marketing-specific, non-agency roles only.

Key Findings from the Report: 

1. Marketing Job Growth Shows Resilience

• Total active listings of marketing jobs in 2024 reached 262,020, among which 234,807 are new listings, marking a 3.7% increase compared to 2023.
• Active …