Social media helps revive traditional etiquette [Video]

The Yingge dance has a wide following in the Chaoshan region of south China, showcasing how young people, after learning traditional etiquette, have transformed their lifestyles under the guidance of “li” (ritual). Jiu Yue, an internet influencer and content creator, has chosen to promote traditional etiquette culture through her videos. Her popularity highlights the essential role of etiquette in creating balance for personal growth and social harmony in a fast-paced and competitive era. This aligns seamlessly with Confucianism’s emphasis on “li.”