Entain’s Gavin Isaacs on modernising the bwin platform [Video]

Gavin Isaacs shares his thoughts on innovation in the online sector, the transition from B2B to B2C and his work to modernise and diversify Entain’s legacy Bwin platform to give markets more flexibility.

In an exclusive interview with iGB at its ICE studio, Entain CEO Gavin Isaacs shares his experiences in the industry and discusses the importance of empowering staff and holding them accountable.

Sitting down with Moti Malul, CEO of Aristocrat’s Interactive division, Isaacs compares his long career in B2B with his most recent experiences at the helm of Entain.

He says he misses the direct customer interaction that B2B companies enjoy. Breaking down the behemoth business Entain operates, Isaacs says he views the business by platform, rather than market. “The bulk of the business is on the old Bwin platform and my biggest challenge at the moment is to get that platform modernised,” Isaacs explains.

“That platform drives …

Tags Customer Experience, CX, Offering, Solutions Offering