Competing against tier ones in new markets is difficult [Video]

Entering new markets can be a real challenge for tier two and three operators when competing against the financial and marketing firepowers of tier one companies. Rootz CEO Sam Brown shares his experiences at a start-up.

Sam Brown, CEO of online casino operator Rootz, candidly shares his experiences operating a start-up, including the challenges of competing against tier one players with multi-million dollar marketing budgets. Brown stepped up to the role of CEO in July 2023.

He divulged the benefits of Rootz operating its own proprietary technology stack and its plans to increase regulated revenues, but conservative regulations are making this goal increasingly more difficult to achieve.

“Some regulation is very geared towards the big guys and are not friendly towards tier two and below. It’s about choosing the right market and working in a handful of markets where you EBIT can be positive,” the Rootz CEO told fireside chat host Zoe …

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