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Weekend Box Office: Mufasa Retakes the Throne [Video]

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Global Marketing Strategies

Horror returned to January this week and it was not what we hoped for. Critics have come away mixed from the latest in the alterna-Dark Universe. Social media critics may still have not shaken off the gray-whiskered creature advertising the film at Universal Studios last fall. Maybe audiences just aren’t that keen on werewolf films. Whatever the case may be, something funnier and raunchier also came along and captured critics in a big way and had a promising start as well. And while audiences took in the newcomers, Mufasa returned to Pride Rock for an MLK-holiday weekend not as strong as 2024 or 2023 but still better than 2022, when the Scream reboot led the way.

King of the Crop: Mufasa Retakes the Throne

It’s not often you can say that a movie opens in second place, wins a 5-day Christmas holiday stretch while still losing its second weekend, takes first place in its third weekend, …

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